Feb 15, 2023
Linda Gieskes-Mwamba, founded the South African brand Suki Suki Naturals to solve a personal need for natural hair products that were affordable and accessible for people with Black hair types. After making her hair care products using ingredients found in her kitchen, like avocados, ripe bananas, and yogurt, she realized that through Suki Sukie naturals, there was a way to share her traditions of raw ingredients sourced from the earth.
As a South African native, she wanted to showcase that an African brand can be scientifically based, well researched, well formulated, and has a place in the global market. She incorporated her love, tradition, and knowledge into Suki Suki Naturals to showcase a specially formulated, harm-free premium brand, revealing a perspective on beauty that most of the world hasn't yet seen. While sharing her journey with her brand, she shares information to help listeners determine their hair prosperity, offers transparency on where her ingredients are produced and grown, and educates people on how to make healthier purchase decisions.
Quote from interviewee for call-out box:
“The idea is to just showcase that an African brand doesn't have to be like an artisanal brand. It can be very scientific based; it can be very well researched and very well formulated.”
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